Our Mission
Who We Are
By bridging the gap between the beauty industry and emotional intelligence, our brands provide the tools for individuals to find their “Whole” selves; Inside-Out and Outside-In.
The short answer is we are a company who believe our human family matters. If you were to sit with us for awhile, we would tell you that we believe in the power of people. The heart of our company is committed to building individuals, because when people grow, our company grows. Our mission is to foster a culture where every member of our human family feels valued, supported, and empowered to thrive. We believe the best way to do this is through education, safe connection, and healthy communication.
The gap between the beauty industry and mental health my seem random, though it’s far from it. In 2023 a survey was done which highlighted a significant number of people view their beauty professionals as equivalent to, or at times even better, than mental health professionals. Another study published by the Journal of Occupational Health Psychology found that because people visit their beauty professional more consistently than they visit doctors or therapists, the advice given often serves as the primary intervention or a person’s emotional state. Mental health is the inside-out, beauty is the outside-in. Together, we’re bridging the gap to help provide the tools for individuals to find their “Whole” selves; Inside-Out and Outside-In.
Where We Come From
Behind the salon chair, our founder, Tami Hymas, didn’t just hear stories. Through thousands of conversations with people from every walk of life, a universal truth emerged: everyone is searching for their worth and a genuine human connection.
Seeing how the beauty industry often depleted the very people it was meant to uplift, Tami created the beUtofullness Way—a system designed to cultivate healthy professionals and soul-deep salon cultures. From that foundation, InUpowers was born, fueled by a single mission: to take those essential mental health tools off the stylist’s floor and make them accessible to anyone, anywhere.
Today, we continue to bridge the gap between external beauty and internal well-being. Whether you are a professional looking to transform your workspace or an individual seeking the tools to reclaim your worth, you belong here. We aren’t just building a brand; we’re building a community where every person is empowered to live life “full” of who they are meant to be.
Our inUpowers Team
Our beUtofullness Team
