ABOUT US

 

BeUtofullness (pronounced "beautiful-ness") is a safe and hopeful source of personalized beauty truth.

 
 

BeUtofullness (pronounced "beautiful-ness") is a safe and hopeful source of personalized beauty truth.

 

beUtofullness IS SO MUCH MORE THAN A MADE-UP WORD!

beUtofullness IS SO MUCH MORE THAN A MADE-UP WORD!

It is an Inspired Way to See Yourself and the World Around You.

BeUtofullness was created after our founder and CEO, Tami Hymas, fell during a family ski trip, broke her leg in seven places, and lifted her ACL (tibia plateau). Four days after surgery, Tami was hit with terrible vertigo. The vertigo, coupled with the epilepsy she deals with, meant that instead of caring for her family, clients, and business, she needed caregivers to attend to her every need. This was a dark and discouraging time for Tami and her family. Weeks later, Tami awoke in the middle of the night and the vertigo was gone! She expressed her gratitude to the Lord and asked God what He wanted her to do with this gift. Tami felt inspired to look up the word 'beautiful' in the dictionary. She did so. Then she looked up the smaller words that comprise 'beautiful,' starting with 'be.' Tami read definitions for 'be' and contemplated life, living, and be-ing alive. She was overcome with gratitude for the gift of being alive as she realized the whole time her brain was out of control, her leg continued to heal without any conscious effort on her part. She learned that be-ing, existing, is an amazing gift that she had taken for granted.

Tami returned to the dictionary one more time to look up 'full,' the last section of 'beautiful.' She also read the definitions for 'fullness.' As Tami pondered these definitions, she learned that fullness is about being complete, whole, and what you are meant to be - our weaknesses, strengths, gifts, and talents. Tami was also struck with the idea that we are all exactly, differently the same. The same, because we all have a heart and lungs and brain -- we're all human beings having a human experience. And yet we're different because no two of us are exactly alike. We share a finite number of common physical characteristics, emotions, and experiences. The combinations, order, and details of those physical charactistics, emotions, and experiences mean that while no two of us are the same, we can lean on and support each other through our human experience. Each of us truly is exactly, differently the same and together we are beUtofull.


The truth about beauty is that everyone is beautiful! (Yep, that means you, too!) BeUtofullness is a journey of self-discovery. BeUtofullness teaches you to optimize your exterior and your interior, to choose moments instead of days, and to stay where your hands are. BeUtofullness teaches you to see how you're made to be, so you can become what you are meant to be!


Tami instantly knew the 'u' of 'beautiful' referred to her passion, her career: helping each person she encounters to see their outer beauty and use natural laws to optimize our appearance. Next, Tami looked at 'ti' in the dictionary, but that wasn't very helpful, so she read and pondered the various definitions of 'to.' The last definition she read said, "to move forward." As Tami read those words, she was inspired with the additional words, "allow, accept, forgive, let go." (The 'set free' part of 'to' was added later.)

It is an Inspired Way to See Yourself and the World Around You.

BeUtofullness was created after our founder and CEO, Tami Hymas, fell during a family ski trip, broke her leg in seven places, and lifted her ACL (tibia plateau). Four days after surgery, Tami was hit with terrible vertigo. The vertigo, coupled with the epilepsy she deals with, meant that instead of caring for her family, clients, and business, she needed caregivers to attend to her every need. This was a dark and discouraging time for Tami and her family. Weeks later, Tami awoke in the middle of the night and the vertigo was gone! She expressed her gratitude to the Lord and asked God what He wanted her to do with this gift. Tami felt inspired to look up the word 'beautiful' in the dictionary. She did so. Then she looked up the smaller words that comprise 'beautiful,' starting with 'be.' Tami read definitions for 'be' and contemplated life, living, and be-ing alive. She was overcome with gratitude for the gift of being alive as she realized the whole time her brain was out of control, her leg continued to heal without any conscious effort on her part. She learned that be-ing, existing, is an amazing gift that she had taken for granted.


Tami instantly knew the 'u' of 'beautiful' referred to her passion, her career: helping each person she encounters to see their outer beauty and use natural laws to optimize our appearance. Next, Tami looked at 'ti' in the dictionary, but that wasn't very helpful, so she read and pondered the various definitions of 'to.' The last definition she read said, "to move forward." As Tami read those words, she was inspired with the additional words, "allow, accept, forgive, let go." (The 'set free' part of 'to' was added later.)

Tami returned to the dictionary one more time to look up 'full,' the last section of 'beautiful.' She also read the definitions for 'fullness.' As Tami pondered these definitions, she learned that fullness is about being complete, whole, and what you are meant to be - our weaknesses, strengths, gifts, and talents. Tami was also struck with the idea that we are all exactly, differently the same. The same, because we all have a heart and lungs and brain -- we're all human beings having a human experience. And yet we're different because no two of us are exactly alike. We share a finite number of common physical characteristics, emotions, and experiences. The combinations, order, and details of those physical characteristics, emotions, and experiences mean that while no two of us are the same, we can lean on and support each other through our human experience. Each of us truly is exactly, differently the same and together we are beUtofull.


The truth about beauty is that everyone is beautiful! (Yep, that means you, too!) BeUtofullness is a journey of self-discovery. BeUtofullness teaches you to optimize your exterior and your interior, to choose moments instead of days, and to stay where your hands are. BeUtofullness teaches you to see how you're made to be, so you can become what you are meant to be!

Tami Hymas, our Founder, CEO & Salon Owner


Tami has spent the last twenty years as a professional hairstylist studying beauty challenges and finding their solutions. She continues to take classes and training's offered by the industry leaders and brands such as Phillip Wilson. Tami has owned and operated a successful salon since 2009. She was a platform artist where she performed and taught her fellow cosmetologists at beauty industry conventions. Tami's first book, The Truth About beUty and U, was published in 2018. Click to learn more About Tami!

Christina Plank, our Chief Operating Officer


Christina earned a B.S. in Mathematics Education and a Master's Degree in Organizational Leadership. With her strong background in education and people, she ensures our education and messages are meaningful for you. Christina has used her love of people and her passion for learning to successfully build and lead a variety of diverse, multidisciplinary groups during her career. She also uses her business acumen and astute vision to plan our corporate strategy and oversee project management. Christina maximizes her fullness and those of each team member to shine and build something amazing for each of you!

Shyann Baker, our Chief Compliance Officer


Shy is a licensed cosmetologist with a passion for hair and beUtofullness. She has extensive experience in both cosmetology and salon management. Shy's varied expertise includes talents in areas such as hair extensions, Brazilian Blowouts, creating effective salon management practices, and writing complete Standard Operating Procedure manuals. She applies her years of quality assurance and auditing work from the Idaho farming industry to keep us running smoothly and ensure we go above and beyond basic compliance requirements. Shy ensures we meet a high quality standard!

Ashley Seare, our Graphic Designer


Ashley has over 9 years of experience in graphic design, marketing, photography, and social media marketing. Her beautiful work graces your visits to our social media channels, the beUty Formula Quiz, the walls and mirrors of every The beUtofullness Way salon and the walls of many of our customers (and their mirrors, and bookshelves, and, etc.). Ashley's passion for the beUtofullness message fuels her amazing designs as she helps us remember these truths in style and grace. Ashley adds her personalized touch to evoke love and ensures each design is perfectly imperfect, just like each of us!

 

OUR BUILDING CENTER

The Rexburg, Idaho location of The beUtofullness Way is our building center. Here we test and refine new client services along with employee educations and franchise procedures to ensure any changes will further enhance our clients' personalized, safe, true, and hopeful salon and spa experiences, Our amazing T.O.U.C.H. specialists and employees love to learn and share what they learn with others. We love them and appreciate their diligence and feedback. Your experiences are so much better because of their amazing work.

 
 

OUR BUILDING CENTER

The Rexburg, Idaho location of The beUtofullness Way is our building center. Here we test and refine new client services along with employee educations and franchise procedures to ensure any changes will further enhance our clients' personalized, safe, true, and hopeful salon and spa experiences, Our amazing T.O.U.C.H. specialists and employees love to learn and share what they learn with others. We love them and appreciate their diligence and feedback. Your experiences are so much better because of their amazing work.

 

ARE YOU READY?

To discover and learn about who you are inside out as well as outside in, enter your info below to get started!
(don't worry, we don't send out spam)

*This is a volunteer opportunity. You will not receive any monetary compensation, but you will have a great time and leave with our sincere gratitude and a better appreciation of your body!

ARE YOU READY?

To discover and learn about who you are inside out as well as outside in, enter your info below to get started!
(don't worry, we don't send out spam)

*This is a volunteer opportunity. You will not receive any monetary compensation, but you will have a great time and leave with our sincere gratitude and a better appreciation of your body!